August 30, 2012

Best Practices for Gift Subscription Offers —
5 Marketing Tips and 3 Operational Tactics

Last holiday season, more than $32 billion worth of gifts were sold online to Americans, including gift subscriptions to sites such as Angie’s List and The Wall Street Journal. Here’s how to get your slice of the pie. This quick how-to report outlines five gift subscription marketing tactics as well as three operational factors you’ll have to consider to pull this off profitably. Plus, get inspired by real-life samples from other subscription sites gift offer campaigns.

Best Practices for Gift Subscription Offers —
5 Marketing Tips and 3 Operational Tactics
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Sell More Gift Subscriptions to Your Site This Holiday Season

It’s almost Labor Day, which means it’s time to start thinking of your holiday marketing campaigns. Last holiday season, Americans bought $32 billion worth of goods online, including subscriptions to sites like Angie’s List and The Wall Street Journal. Were you part of that hefty revenue pie? If not, you’re going to want to ask yourself, “Are my free and paying users even thinking of a subscription to my site as a gift for their loved one?” Many…

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