Strategy+Business Turns Free Web Content into Revenue-Generating Apps

Booz & Co. created Strategy+Business as a content marketing tool with a free-to-view website, but the publication has boldly began charging for the convenience
Booz & Co. created Strategy+Business as a content marketing tool with a free-to-view website, but the publication has boldly began charging for the convenience of viewing the same content through mobile and tablet apps. Publisher Gretchen Hall spoke to us about why the site decided to bundle all of its digital offerings into one package and how social media sign-on has helped registration. Plus, learn how you can get the customer info you need from app subscribers, even when Apple refuses to provide it!...

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