Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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Kevin Novak discusses the customer journey in a multi-channel world, which is comprised of a variety of different factors that are in need of consideration.
After informing us of our outdated billing information, Dropbox followed up with an email informing us that our storage is now full, and we will
Want to turbo charge your membership business? Robbie Kellman Baxter, author of The Membership Economy, walks us through what membership-focused organizations can learn from other
To understand your retention opportunities and trends, you need to have a simple way to track attrition patterns. But you also need a methodology which
The New York Times has abandoned subscriptions for its iOS app, NYT Now, just a year after its launch, making the updated app, NYT Now
Effective monitoring of subscriber retention is the result of understanding retention opportunities and trends, tracking attrition patterns, developing a tracking methodology, and applying those metrics
We are publishing a three-part INSIDE Metrics series on measuring subscription retention.In this article, Part II, we will provide some basic retention measurement concepts; show
Remember those ads you’ve seen for web sites that “follow you” as you surf the web? They’re called retargeting ads and they are about to
You know your business. You’ve gotten close to your customers, hired smart people and been successful. And you know that having the right information to
A sophisticated nationwide subscription scam involving several well-known publications was the target of multiple lawsuits this week, where the attorneys general in New York, Oregon,
