Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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Remember those ads you’ve seen for web sites that “follow you” as you surf the web? They’re called retargeting ads and they are about to
You know your business. You’ve gotten close to your customers, hired smart people and been successful. And you know that having the right information to
A sophisticated nationwide subscription scam involving several well-known publications was the target of multiple lawsuits this week, where the attorneys general in New York, Oregon,
Following in the footsteps of payment processing pioneers like Stripe, recurring billing company ChargeBee has its sights set on becoming the go-to recurring billing solution
“Support open, independent journalism and experience the Guardian brought to life.” That was the Guardian’s plea six months ago when it launched its membership program,
Is there a disconnect between marketing and sales in your company? It’s often said that Sales is from Mars and Marketing is from Venus–two planets
The most successful subscription sites are those who retain their members year after year — after all, repeat business is the name of the game.
Many technology companies, and famously Google, have built empires through their ecosystems. A business community or network formed around a company’s mission, assets or products
Once the darling of the early internet, AOL is still working to prove it can profitably operate without its subscription dial-up service. Can a company
It’s no secret that the most important thing you can do as a subscription merchant is keep your paying customers happy and coming back for
