This excel workbook is part of our INSIDE Metrics series on measuring subscription retention.
- Part I focuses on understanding retention opportunities and trends, tracking attrition patterns and developing a methodology for tracking retention.
- Part II shows us specific ways to apply those metrics to manage your retention business more effectively.
- Part III, below, is our detailed retention workbook INSIDER Members can use that to track thier own retention using the concepts in this series.
- Tutorial: See our on-demand tutorial for guidance on how to use the workbook. For INSIDER Members only.
Effective monitoring of subscriber retention is the result of understanding retention opportunities and trends, tracking attrition patterns, developing a tracking methodology, and applying those metrics in order to manage your retention business more effectively. This Retention Reporting tool from Insider Guide Bill Baird will enable you to compare the performance of two groups of subscribers based on retention rates and revenue for a 12 month period. The two groups can be defined in a variety of ways, for example, subs from two different channels, offers or start groups. You can determine which of the two groups is generating the most profit and which metric is driving that performance, then develop strategies to enhance that metric.
The Subscription Insider Retention Workbook provides directions and can be easily utilized by those who are new to retention metrics and those who are experts.
