NY Times Abandons Subscriptions for NYT Now, Making App Free

The New York Times has abandoned subscriptions for its iOS app, NYT Now, just a year after its launch, making the updated app, NYT

The New York Times has abandoned subscriptions for its iOS app, NYT Now, just a year after its launch, making the updated app, NYT Now 2.0, free. Prior to the "reboot" as The Verge calls it, the app was available to subscribers for $7.99 a month. The experiment was The Times' attempt to create a new digital experience for mobile news consumers - an app that went beyond regurgitating stories in The Time's print edition. According…...

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Filed in Business Strategy, News, Subscriber Retention, Subscription Apps

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!