May 4, 2015

Subscription Services Mean Big Money for Microsoft

On pace to earn $6.3 billion in annualized subscription revenue this year, Microsoft’s migration to cloud-based software subscriptions is proving successful, said CFO.com last week. Like other companies, this newer revenue stream is a departure from a time when users purchased one-time licenses for a particular version of software like Microsoft Office and Azure. Instead of purchasing CDs for a one-time licensing fee, users of Microsoft products download the software for a monthly subscription fee, which…

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Inside Metrics: Measuring Retention Rate (Part II)

We are publishing a three-part INSIDE Metrics series on measuring subscription retention.In this article, Part II, we will provide some basic retention measurement concepts; show you how to use the Retention Trends Report to spot changes in your business early; and introduce the Retention Detail Report, which is the most complex and powerful report in the series.

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