May 18, 2015

To understand your retention opportunities and trends, you need to have a simple way to track attrition patterns. But you also need a methodology which accommodates different billing periods and the fact that some customers pay for only part of a term and then cancel. Part of our four-part INSIDE Metrics series on measuring subscription retention, this on-demand tutorial outlines the basic concepts in the series and specifically, train viewers on using the detailed Excel spreadsheet in Part III of our INSIDE Metrics: Retention series.