The Customer Journey in a multi-channel world is comprised of a variety of factors that need to be considered, understood and addressed if an organization is going to be successful in holding on to and growing their customer base. This article was first published on 2040 Digital. Digital adoption for interacting, shopping, learning and seeking information and opinion continues to explode across all demographical segments. Its not just the millenials anymore. It is now common to see an older adul...