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Research and Benchmarks

Understanding the latest trends, research and benchmarks is key to know how to focus your subscription business and which opportunities to pursue. Leverage our analysis and statistics for your market and budget planning, creating your business plan, or even competitive analysis.

Here are some of our most popular & evergreen content focused on Research and Benchmarks:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Research and Benchmarks information below – both news and subscriber-only – organized by date:

The Changing Face Of E-Book Publishing And Subscription Services

The future is bright for e-books. Market penetration is rising. Young people are embracing the medium. Indie publishers are embracing digital business models. But there are challenges that the industry has yet to resolve, and as a result, growth has stopped as the industry has reached a plateau.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Subscription Razor Blades: A Model Past its Prime?

Sell a printer and you get steady income from sales of ink cartridges. Sell a meal-kit subscription and you get steady income from the food boxes you send your subscribers. Both enjoy recurring revenue streams; in fact, there are some striking parallels between these two ways of doing business. But what can executives in both learn from each other?
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Sorry Not Sorry: How Piracy Affects Streaming Subscription Services

The entertainment industry has been complaining for years about its staggering losses due to piracy. However, even as the video, game, and music industries have evolved toward subscription and streaming business models, they continue to generate significant profits. Media firms still say that rampant thievery is costing them billions -- over $50 billion in 2017! Wheres the resolution to this conundrum?
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

STATPACK: Amazon Prime Trends

By the end of 2018, Amazon Prime counted 101 Million members. With monthly and annual plans, Amazon Prime members qualify for expedited shipping, enjoy media streaming and other exclusive digital services plus members-only shopping offers on Amazon Prime Day.Why does Amazon offer so much to its Prime Subscribers? Its simple, the average spend of an Amazon Prime member versus a non-Prime member is 133% higher!This Subscription Insider STATPACK is focused on Amazon Prime trends. This 102 page, editable PowerPoint STATPACK includes trend information on Revenue, Prime Users, Product Reach including e-commerce and streaming-entertainment, Usage, Shopping behavior, Prime Day, and more.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

STATPACK: Search Advertising in the U.S.

Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.In this STATPACK, we examine digital search advertising in the U.S. with 13 charts and graphs that look at digital search advertising by format, device, and industry as well as revenue and country comparisons.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Prescriptions by Subscription: New Acquisition Activity Hints At Changes To Come

Amazon is now showing interest in becoming a prescription drug provider. CVS has offered to acquire healthcare giant Aetna. As these behemoths step, none-too-lightly, into new healthcare markets, what effect will they have on healthcare subscription providers and practices?
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

9 Most-Watched On-Demand Webinars

Who doesnt love a good training session? Our on-demand webinars are the go-to resource. Here are the most popular in 2018.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

The Internet of Things: New Ways to Build Subscription Relationships

The market for devices that connect to the Internet is huge and growing. Someday soon, car tires will text when they are wearing out, refrigerators will announce the last yogurt, and pacemakers will call an ambulance. And consumers will sign up to pay monthly for all this to work.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Weekly Subscription News: Meredith, Money and Media

In this week's subscription round-up, the Senate tells the FCC it needs to restore net neutrality, Snap is launching an accelerator to identify and invest in the next big media thing, and Meredith talks to 80 potential investors in Time properties. Also this week, Roku's stock is up, Autodesk has a strong first quarter, led by annualized recurring revenue, and Morgan Stanley thinks YouTube might be worth more than many of its competitors.

STATPACK: Millennial Media & Marketing Engagement

Millennials do not spend more time than other generations, but they still spend over 600 minutes in a day consuming media. If your subscription product or service targets Millennials, understanding how they interact with media from TV and video, film, radio, print, news, gaming and online, is critical to stay on track with your marketing efforts. Beyond media usage, this STATPACK also presents analysis how Millennials react to marketing and advertising.Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 154-page PowerPoint with 68 charts and graphs (with two embedded excel charts) to access our trend data and statistics focused on Millennials media usage and marketing.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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