WorldPay WP_GenPay
Home TOPIC Research and Benchmarks

Research and Benchmarks

Understanding the latest trends, research and benchmarks is key to know how to focus your subscription business and which opportunities to pursue. Leverage our analysis and statistics for your market and budget planning, creating your business plan, or even competitive analysis.

Here are some of our most popular & evergreen content focused on Research and Benchmarks:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Research and Benchmarks information below – both news and subscriber-only – organized by date:

STATPACK: Digital Advertising Trends in the U.S.

In this Subscription Insider STATPACK, we look at Digital Advertising trends, including:Understanding how ad spend and budgets are changing;Examining the revenue of all the digital advertising platforms and publishers;Looking at digital advertising effectiveness compared of traditional advertising, what the most effective digital marketing techniques are, Ad ROI by medium, purchasing impact, and more;Understanding consumer perception of digital advertising by ad type, the leading types of ads, the reasons people block ads, consumer attitudes toward different ads, how different age groups view the relevance of online advertising; and, much more.This STATPACK is 96 pages and fully editable for your use in your marketing, business development, and business planning.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

10 Reasons Why You Should Attend Subscription Show 2019

At Subscription Show 2019, we'll show you the latest on subscription-centric strategy, recurring payments, acquisition, retention, analytics and subscription technology. Get the industry connections you need, and actional information you can put into action, to grow your recurring revenue, membership or subscription business. Get the list of why you should attend here.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Business Intelligence and the Essence of Subscription Data Services

Companies directly profiting from big data are now earning over $42 billion dollars worldwide. And thats a lowball estimate. A subset of that revenue is going to companies that have made their data accessible to subscribers in exchange for a recurring payment.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Five on Friday: Digital Commerce, App Subscriptions and Streaming Content

Five on Friday: Digital Commerce, App Subscriptions and Streaming Content

2Checkout's global digital commerce benchmark study, Apple's focus on content for Apple TV and money spent on app subscriptions

Digital Subscription: Life Preserver or False Hope for the Newspaper Industry?

While newspaper advertising revenue continues to plummet, some in the industry are looking for a new proportion of subscription revenue to ad revenue. Thats based on recent reports that digital subscriptions -- and digital revenue -- are on the rise. Add in continued confidence in newspapers, especially in an unsettled age of fake news, and maybe, just maybe, a viable news business model is emerging.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

9 Most-Watched On-Demand Webinars

Who doesnt love a good training session? Our on-demand webinars are the go-to resource. Here are the most popular in 2018.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Sorry Not Sorry: How Piracy Affects Streaming Subscription Services

The entertainment industry has been complaining for years about its staggering losses due to piracy. However, even as the video, game, and music industries have evolved toward subscription and streaming business models, they continue to generate significant profits. Media firms still say that rampant thievery is costing them billions -- over $50 billion in 2017! Wheres the resolution to this conundrum?
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Amdocs Acquires 3 Firms Including Subscription Billing Firm Vindicia

Earlier this week Amdocs (NASDAQ: DOX), a customer experience solutions provider, announced the acquisition of three privately-held companies - Vindicia, a subscription billing firm; Brite:Bill, a billing communications platform; and Pontis, a digital customer engagement specialist - for $260 million in cash. The acquisitions are in line with Amdocs' digital strategy and will help them become a market leader in providing digital solutions to their customers.

Interesting Times for ePublishing: Chaos, Creativity, and Competition

As reading becomes just one more thing you can do on your screen, new digital competition is pushing eBook, eNewspaper, and eMagazine brands in multiple directions. Prospects for revenue growth are not bright, and will not brighten unless publishers find ways not just to cope with technology challenges, but to transform them into strengths.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Five on Friday, Aug. 28, 2020: Acquisition, Retention and Designing a Subscription Model

Five on Friday: Customer Acquisition, Retention and Revenue Share

Publishers want Apple to give them the same deal Amazon gets, what to consider when designing a subscription model, and the future of gaming.

What's New