Subscription Bundling Gains Traction as Majority of U.S. Subscribers Opt for Indirect Access

Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, Learning and Training, Magazines, News, Research and Benchmarks /

A new study of 5,000 U.S. subscribers shows that 68% now subscribe through bundles or third-party providers. Subscription businesses must adapt as indirect sign-ups reshape the market.

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