STAT PACK: Amazon Prime

With more than 200 million members globally, Amazon Prime offers a range of services including free delivery, Prime Video, Amazon Music and more.

You probably already know that Amazon is raising its annual rate from $119 to $139 per year and its monthly rate from $12.99 to $14.99 a month. But did you know that Amazon Prime is one of the most used membership programs in the world? Here are a few highlights that show the magnitude of their reach.

  • In a 2020 survey, 31% of respondents considered Amazon Prime Video an essential video service, second only to Netflix.
  • In January 2020, Amazon Music had 55 million subscribers worldwide, up from 32 million in April 2019.
  • In 2020, Amazon Prime grew from 150 million to 200 million members globally.
  • In 2021, Amazon Shopping was the second leading shopping app in the U.S., surpassed only by Walmart Shopping & Grocery.
  • In 2022, 76.6% of U.S. households had an Amazon Prime membership.

Table of Contents

Amazon Prime

  • Global net revenue of Amazon 2014-2021, by product group
  • Quarterly global net revenue of Amazon 2021, by product group
  • Amazon operating income 2014-2021, by segment
  • Amazon total paying Prime members 2020
  • Number of Amazon Prime subscribers in the U.S. 2014-2021
  • Total number of U.S. households with an Amazon Prime subscription 2018-2022
  • Share of Amazon Prime subscribers in the U.S. 2015-2021

Product reach

  • Most visited multi-platform U.S. web properties 2021
  • Total global visitor traffic to 2021
  • Most popular e-commerce apps in the U.S. 2019, by reach
  • Leading shopping apps in the U.S. 2021, by monthly active users
  • Most popular entertainment apps in the U.S. 2019, by reach
  • Most popular entertainment apps in the U.S. 2019, by audience
  • Leading iPhone entertainment apps in the U.S. 2021, by downloads

Shopping behavior

  • Annual number of orders by U.S. Amazon Prime & non-Prime members 2018
  • Average spending of Amazon Prime & non-Prime members 2015-2019
  • Average spending of U.S. Amazon Echo owners and Prime members 2017
  • Most popular U.S. Amazon product categories 2019
  • Key factors for U.S. users to shop via Amazon 2020
  • Amazon Prime features used by online shoppers in the U.S. 2020
  • Familiarity with Amazon Prime delivery services in the U.S. 2020
  • Impact of Amazon Prime delivery on Gen Z purchase in the U.S. 2020
  • Impact of Amazon Prime delivery on Millennials’ purchases in the U.S. 2020

Image courtesy of Amazon

Amazon Prime Day

  • Amazon Prime Day sales worldwide 2015-2021
  • U.S. Amazon Prime Day conversion rate 2017-2019
  • Amazon Prime Day marketplace sales share worldwide 2015-2021
  • Degree of satisfaction Amazon Prime Days past customers Octobr 2020
  • Reasons why people did not attend past Amazon Prime Days in Italy October 2020

Amazon media

  • Usage of media platforms by brand in the U.S. 2018
  • Video services considered essential by consumers in the U.S. 2020
  • Digital video purchases by brand in the U.S. 2021
  • SVOD service multiple subscriptions in the U.S. 2020
  • Coronavirus: SVOD audience change U.S. 2020, by service
  • Emmy Awards: nominations by studio 2021
  • Emmy Awards: nominations by network 2016-2021
  • Number of awards per television network for the 2022 Golden Globes
  • Amazon Music subscribers worldwide 2019-2020
  • Amazon Music listeners in the U.S. 2017-2023

Spotlight: online grocery shopping during COVID-19

  • Effect of COVID-19 on U.S. consumer spending on online marketplaces 2020
  • Weekly growth in YoY retail sales due to COVID-19 in the U.S. 2020, by retail sector
  • COVID-19 impact on top search terms on in March 2020
  • Product categories most purchased by U.S. Amazon Prime members as of April 2020
  • Amazon’s private label food sales in the U.S. in 2019, by product category
  • Amazon’s private label food sales growth in the U.S. in 2019, by category

View or download these statistics for a deeper look into Amazon Prime membership, Prime members’ shopping habits and their usage of Amazon media, available exclusively to Subscription Insider members.

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