STAT PACK: Meta Platforms

Get the latest data on Meta’s success, its plans for the future and how people feel about the metaverse

When Meta, parent company of Facebook, rebranded itself last year, many of us heard the term “metaverse” for the first time. Many of us didn’t even know the bridge between the real and digital realms could be defined or that it needed its own word. Mark Zuckerberg is banking on it. In this STAT PACK, we share statistics about the growth of social media, as well as Meta’s growth as a global company along with its subsidiaries Facebook, Instagram and WhatsApp. We’ve got the latest data on Meta, meta platforms, the metaverse, how people feel about it and predictions for the future of the metaverse.

Table of Contents


  • Global social networks ranked by number of users 2022 
  • Social media: global penetration rate 2022, by region
  • U.S. social media brands used most often 2015-2021
  • U.S. adults who use selected social networks 2021
  • U.S. social media visits 2021, by frequency 


  • Meta: annual revenue 2009-2021
  • Meta: annual revenue 2009-2021, by segment
  • Meta: advertising revenue worldwide 2009-2021
  • Meta: worldwide marketing expenditure 2010-2021
  • Meta ad spend 2014-2021
  • Meta: annual EBIT 2008-2021
  • Meta: annual net income 2018-2021 
  • Meta: worldwide quarterly revenue 2011-2021
  • Meta: worldwide quarterly revenue 2020-2021, by segment
  • Meta: quarterly net income 2010-2021
  • Meta: number of employees 2004-2021 


  • Global market capitalization of metaverse, Facebook and gaming 2021
  • Market value of the largest internet companies worldwide 2021
  • Market capitalization of the largest U.S. internet companies 2022
  • Most valuable brands worldwide 2021
  • Biggest revenue source of leading tech companies 2020 
  • Workforce of leading global online companies 2014-2021 
  • Internet companies ranked by revenue 2017-2021

Segment – Family of Apps

  • Meta: monthly active product family users 2021
  • Meta: daily active product family users 2021 
  • Meta: average revenue per user 2011-2021 
  • Facebook: number of monthly active users worldwide 2008-2021
  • Facebook: number of daily active users worldwide 2011-2021
  • Number of monthly active Instagram users 2013-2021
  • Countries with the most Instagram users 2022
  • Global WhatsApp users in selected countries 2021
  • Time taken for global social media platforms to reach 2 billion users 2021
  • Most downloaded social media apps worldwide 2021
  • Gender distribution of social media audiences worldwide 2022, by platform

Segment – Reality Labs

  • Meta: Reality Labs annual segment revenue 2019-2021
  • Meta: Reality Labs annual operating income/loss 2019-2021
  • Oculus Quest 2 units sold worldwide 2020-2021, by quarter
  • Oculus Quest 2 revenue worldwide by quarter 2020-2021
  • Oculus mobile app global downloads 2018-2021
  • Oculus mobile app global new installs during Christmas 2018-2021

Public Opinion

  • U.S. internet users who think social media is good or bad for society 2021 
  • U.S. internet users who think social media is good or bad for society 2021, by age
  • U.S. adults who have a favorable opinion of Meta 2021
  • U.S. adults who have a favorable opinion of Meta 2021, by age group
  • U.S. adults who have a favorable opinion of Meta 2021, by gender
  • U.S. adults who have a favorable opinion of Facebook 2021 
  • U.S. adult interest in Meta’s VR project metaverse 2021

Outlook: The Metaverse

  • U.S. adults brands most associated with the metaverse 2022
  • U.S. adults descriptions of the metaverse 2022
  • U.S. adults who have heard of Facebook’s VR project metaverse 2021
  • Planned metaverse usage according to U.S. gamers 2021
  • Metaverse feature expectations according to U.S. game developers 2021 
  • Leading barrier to creating the metaverse according to U.S. game developers 2021
  • Metaverse content that should be censored worldwide 2021
  • Dangers of the metaverse worldwide 2021 
  • Number of apps with “metaverse” in their name 2022
  • Apps mentioning selected keywords along with “metaverse” 2022

View STAT PACK: Meta Platforms here or download it for later reading.

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