From AI-native checkout and benefit-aware eligibility to modular “platform bundles,” NRF revealed the next operational battleground for recurring revenue teams.
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Former subscribers now drive nearly 1 in 4 new sign-ups, while rising pause behavior and “micro-subscriptions” underscore a more intentional, lifecycle-driven market.
Recurly’s Annual State of Subscriptions: Pause-and-Return Becomes a Core Retention Lever Read More »
Agency alleges subscription terms were not clear and conspicuous and consumers did not provide valid affirmative consent for recurring billing.
