Product Development
The subscription products we develop and build are our reason for being. We build them to offer subscribers and members something they need or want, that we love to provide. But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.
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As subscriptions become ubiquitous, it’s time to rethink their use. Discover when subscriptions add value, when they don’t, and alternatives that respect customer needs.
Mark Roth of Cobalt Law provides the latest updates on the FTC’s stalled Negative Option Rulemaking and California’s evolving AB 2863 legislation.
Marc Roth, Subscription Legal Expert, Analyzes Recent Changes in Auto-Renewal Legislation Across the FTC and Five States
Why Connecting Emotionally with Subscribers Outperforms Traditional Product Pitches
Improve your subscription business bottom line by tackling one of the more technical and often overlooked aspects of customer retention—payment processing efficiency.
Elevate your subscriber retention with SMS messaging. This on-demand workshop will help you learn the art of utilizing SMS messaging with AI to dramatically grow
Coverage of the FTC’s latest hearing on proposed amendments to negative option billing rules, featuring industry pushback and debates over consumer protection and business impacts.
Master Negative Option billing with our expert guide. Discover the history, regulations, and FTC updates critical for subscription businesses to ensure compliance.
Dive into “Decoding Cohorts” to learn how to turn you and your subscription business into an analytics powerhouse. Turn your data into actionable insights fro
Demystify subscription business dunning: from historical origins to cutting-edge strategies. Learn how optimized dunning practices can enhance payment recovery and nurture positive customer relationships in
Your customers are increasingly choosing to manage and unsubscribe from their subscriptions “off-platform”. Get insights into this growing trend and learn strategies to manage it
Get smart about the crucial topic of failed payment recovery and how you can address it for revenue maximization and growth in 2024.
We explore 20 ways consumers are evading paywalls and offer suggestions to help your recurring business manage the issues involved.
In the fast-evolving subscription industry your competitive edge lies in knowledge, and we’ve curated an extensive collection of insights and data from industry experts, vendors,
Learn how to leverage SMS to increase the lifetime value of your subscribers .
Validate your subscription business idea and product: Learn how to refine your offering based on real data and customer feedback.
The US and EU agreed to a new Data Privacy Framework to safely and securely share data across the Atlantic.
Understand where subscription businesses need to look for new types of fraud (and how to manage it!). In this on-demand briefing, leading subscription fraud experts
How do you keep your business from losing revenue? Learn the often overlooked signals to identify where revenue might be slipping away.
Discover how to effectively utilize trial offers and transform them into loyal subscribers. Learn from our decision-tree to help you decide if you should offer
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Learn how to address payment experience-related issues to transform customer relationships, reduce churn, lower costs, and increase lifetime value.
Upselling and cross-selling are powerhouse strategies for subscription businesses that want to increase revenue and offer more value to their customers.
Improve your subscription business bottom line by tackling one of the more technical and often overlooked aspects of customer retention—payment processing efficiency.
Join Subscription Show 2024, the leading event for B2C, D2C, and B2B subscription professionals, in NYC on Oct 22-23. Discover strategies for growth, retention, and
Elevate your subscriber retention with SMS messaging. This on-demand workshop will help you learn the art of utilizing SMS messaging with AI to dramatically grow
In a groundbreaking move, Apple announced the pilot of “Contingent Pricing,” enabling developers to offer discounted subscription prices to customers who are already subscribed to
Explore Bloomberg Media’s strategies that drove them to 500,000 subscribers, Jolie’s unique success story, insights on Facebook’s subscription potential, consumer preferences in the subscription economy,
MarketingSherpa has a very timely article on supporting and working with colleagues and vendors in wartime Israel, plus tips for marketers, the NFL’s contentment with
Kroger launches Tempo, a heat-and-eat meal subscription service to complete Home Chef, a meal kit subscription service.
Monumental Sports Network launches a D2C subscription, Warner Bros. Discovery CFO justifies price increase, and one third-party Reddit app requires a subscription.
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