FTC Publishes Final Negative Option Rule: Compliance Required by January 2025

Amid legal challenges and Congressional review, the FTC’s long-anticipated rule on negative option marketing is set to take effect in January. Is your business ready to comply?

Marc Roth, Esq. Cobalt Law The FTC's amended and now final Negative Option Rule was published in Friday's issue of the Federal Register!  This means that unless any of the various industry petitions seeking to vacate the Final Rule are granted or Congress sets it aside, it will go into effect on January 14, with certain provisions going into effect May 14.  Are you compliance-ready? Legal Challenges As we have previously reported, several industry groups have filed petitions in the 5th, 6th, and...

 


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