Volkswagen Rolls Out Horsepower Subscription, Igniting Debate Over Recurring Revenue in Autos

Business Model, Business Strategy, Consumer Services, Direct-to-Consumer, Industry Announcements, Memberships, News, Pricing, Product Development, Subscription Business Marketing /

VW’s “power-on-demand” upgrade adds 20 horsepower for a monthly or lifetime fee, underscoring the uphill battle carmakers face in turning software features into recurring revenue.

Volkswagen Rolls Out Horsepower Subscription, Igniting Debate Over Recurring Revenue in Autos Read More »