Customer Service
Customer Service can make or break your renewal rate. Customer service, at its core, is ensuring that your subscribers and members are so they will continue doing business with you. Seems simple, right? Yet it’s becoming increasingly complex as the responsibilities of customer service change, the number of customer service channels expand, and customer expectations increase. When you consider that 82% of consumers have stopped doing business with a company because of bad customer service, you begin to understand the scope of the issue. The good news? Customer service still comes down to prompt, honest, empathetic communication with your customers, and even small companies can do it well.
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Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees
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How do you minimize the financial impact of subscriber complaints, refund requests, and chargebacks while keeping your subscribers happy? In this briefing, we will answer
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This sixth-and-final article in our series Getting Your Product Out the Door: Feature Prioritization, Testing and Launch explores the tough decisions necessary when development bumps
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This first article of our series Getting Your Product Out the Door: Product Development Basics offers a look at the history of subscription product development,
Chargebacks can be parasitic to your subscription revenues, forcing you to not only refund payments, but pay steep fines to do so. In worst case
The options available for handling recurring billing (and your subscriber or membership database) are exploding — regardless whether your business is a start-up or large-scale.
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
This first article in our series Building Customer-Focused Products: An Insiders Guide to Market Research offers an overview of what market research is and why
Understand state, Federal, and credit card regulations that cover subscription promotional and trial offers as well as auto-renewal practices. This one-hour on-demand training session features
This second article our series Getting Your Product Out the Door: Product Development Basics dives into the role of the product owner, how it relates
This extremely detailed subscription & membership financial model was developed as a tool for would-be subscription businesses who either are planning a new launch or
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Happy Friday the 13th, everyone! We hope you have had a good week. In today’s edition of Five on Friday, Parks Associates announces the top
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