The nonprofit advertising-watchdog Truth In Advertising filed complaints with the Federal Trade Commission, the New York Attorney General’s office, and the District Attorney’s office in Santa Clara, California claiming Adore Me, a subscription membership service, utilizes misleading marketing practices to entrap consumers into automatic purchases. Understand the issue in The Legal View.
Legal Insider: Adore Me and the FTC Read More »
This second article our series Getting Your Product Out the Door: Product Development Basics dives into the role of the product owner, how it relates to others involved in the product development process and how to work effectively with IT.
Getting Your Product Out the Door: Who Does What in Product Development? Read More »
Is your subscription company on Instagram? If not, it should be. We show you 18 ways to use Instagram to promote your subscription company through infographics, special offers, announcements and engaging with subscribers and prospects.
18 Ways to Use Instagram to Promote Your Subscription Company Read More »
Walmart is going head-to-head with Amazon – again – by testing a two-day shipping subscription service, reports the Wall Street Journal. This time last year, the world’s largest retailer started a three-day subscription service, ShippingPass, available for $50 a year. At launch, ShippingPass was available by invitation only and included only 1 million of Walmart’s 8 million online products. To facilitate the new service, Walmart will shift more inventory to eight U.S. e-commerce warehouses…
Walmart Takes on Amazon (Again) with 2-Day Shipping Subscription Read More »
