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Here’s an interesting market test for online content — selectively subject your audience to it based on geo-location. You largely don’t hear about geo-location testing
For those looking to launch abroad in India, we’ve discussed before how business eBooks are a particularly good bet, especially when targeted to young Indian
Last Friday, I wrote about how paid content sites could take monetize editorial awards by selling the award-winning content as a brief eBook. But eBooks
The media, information, technology, healthcare and database sectors saw 353 M&A transactions in the first quarter of 2013, for a combined value exceeding $7.53 billion,
Subscription site LinkedIn has recently acquired news aggregator and app creator Pulse for $90 million, according to the LinkedIn’s blog. The acquisition allows LinkedIn to
Many publishers miscalculate the importance of Digital Rights Management (DRM), choosing to either overprotect their content or avoid protection all together. In this How-To, we
Directories and databases can be one of the most lucrative online subscription businesses, especially for B2B information. In this Case Study, John Gabbert, CEO &
Two new developments in the news niche this week. One, The Washington Post announced it plans to start charging users for online access sometime in
While we usually don’t cover advertising, it’s clearly a revenue stream for a significant portion of subscription publications (just check out the chart below from
How does a membership organization survive in the era of social media, when the community aspects of association are so easy to replicate for free?
