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Northstar Media successfully changed the tire on a moving car in 2011 by leveraging its existing databases to launch travel42, a B2B subscription database providing
For most subscription sites, having multiple revenue streams is a wise move. And while many legacy publications are used to looking to advertising dollars to
There are tried and true best practices for subscription business models, but every once in a while, a company turns the model on its head.
Real estate listings are almost always a profitable venture online, and almost always supported by advertising. But IndiaProperty.com is unique in its ability to sell
Any smart subscription site owner knows the need to diversify revenues — and live events can perform double duty by providing strong branding and marketing
After Andrew Warner sold his start-up in his twenties for millions, he found that he enjoyed educating other budding entrepreneurs about how to succeed. After
This past April, SimpleK12’s Director of Sales & Marketing, Lisa Greathouse, gave a killer presentation at our Subscription Summit on how this professional development site
Gary Knell announced this week that he’s leaving his position as CEO of NPR to become the new CEO of National Geographic. I had the
Perhaps you’ve heard that the new, hot thing in paywalls is unlocking content after consumers view a Web-based video ad. But is this really a
While many legacy publications are able to retain print subscribers, they would be fool-hardy not to acquire younger audiences through digital means. Art Stupar, VP
