November 1, 2013

Two Proven Tactics If You Want to Cash In on $100 Billion Live Events Industry

For most subscription sites, having multiple revenue streams is a wise move. And while many legacy publications are used to looking to advertising dollars to boost their profits, savvy digital publications are now looking to events and conferences. Live events is a $100 billion a year global industry, and $13 billion is in the US alone. That’s why both ad-supported and subscription-based publications are looking to cash in, according to a recent article in The New…

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New Marketing Tactics, European Subscription Sales + the VAT, the Rise of eLearning, and Audience Engagement Tactics

This past April, SimpleK12’s Director of Sales & Marketing, Lisa Greathouse, gave a killer presentation at our Subscription Site Summit on how this professional development site for teachers optimizes member engagement.…

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Prices are Important

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages,…

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Benchmarks Set the Standard

This past April, SimpleK12’s Director of Sales & Marketing, Lisa Greathosue, gave a killer presentation at our Subscription Site Summit on how this professional development site for teachers optimizes member engagement. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content…

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