October 10, 2013

Any smart subscription site owner knows the need to diversify revenues — and live events can perform double duty by providing strong branding and marketing opportunities while also generating revenue. But only if you can get the word out. Our HOW-TO: Program Events, from Market Research to Speaker Management is an in-depth discussion of how to target an audience, manage speakers, and program and brand an event. In this How-To, we focus on getting butts in seats through 3 marketing must-haves for any live event (including specific website features), 6 best practices for pre-event marketing, and 5 advanced tactics for selling tickets. We also review the 4 reasons to host an event, the 5 types of events, and 4 post-event marketing reminders.