June 20, 2013

The Nation Gets 22% Conversion Rate (Trial-to-Paid) on Student Offer

Some print publications that target older audiences are still enjoying high renewal rates. But if these publications want to stay relevant, they need to bring in younger readers — and that usually means adopting a digital strategy. The Nation created a unique student offer recently specifically designed to draw in younger audiences. Through a unique URL (www.thenation.com/#students), The Nation offered college students a one-time trial of its iPad app and website for 25 weeks — the…

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The Nation Grows Digital Audience with Student Offer

While many legacy publications are able to retain print subscribers, they would be fool-hardy not to acquire younger audiences through digital means. Art Stupar, VP of Circulation at The Nation, spoke to Insider about how the progressive weekly, known for its politically-active readership, was able to attract younger subscribers with a targeted free offer for a digital subscription. Not surprisingly, there is a social media success story here, too. This exclusive Case Study also examines The Nation’s entire business model and what news sites determined to serve the public interest can do to ensure financial sustainability. Plus, lots of screenshots and creative samples to inspire your next marketing campaign!

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