The Pros and Cons of the New Ad-Based Video Paywall Idea

Perhaps you’ve heard that the new, hot thing in paywalls is unlocking content after consumers view a Web-based video ad. But is this really
Perhaps you've heard that the new, hot thing in paywalls is unlocking content after consumers view a Web-based video ad. But is this really a good idea? AdAge first reported on this new business model and the technology developed by Content Unlock to support it. A number of consumer magazines, including Maxim, Radar Online and Guitar World are already using it. In short, consumers can read content after watching a 15-30 second video ad. But this model is…...

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