Metrics for Measuring Social Impact for Paid Content Sites

Gary Knell announced this week that he’s leaving his position as CEO of NPR to become the new CEO of National Geographic. I had
Gary Knell announced this week that he's leaving his position as CEO of NPR to become the new CEO of National Geographic. I had the privilege of working under Knell's tenure at his previous employer, Sesame Workshop, where I once heard him talk about the importance of the "double bottom line" in media, an idea that still fascinates me. So in honor of his news-making departure, I wanted to share some research I discovered on…...

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