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The Nation Grows Digital Audience with Student Offer

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While many legacy publications are able to retain print subscribers, they would be fool-hardy not to acquire younger audiences through digital means. Art Stupar, VP of Circulation at The Nation, spoke to Insider about how the progressive weekly, known for its politically-active readership, was able to attract younger subscribers with a targeted free offer for a digital subscription. Not surprisingly, there is a social media success story here, too. This exclusive Case Study also examines The Nat...

 

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