Case Study Lessons: Why Not Sell Advertisers on Subscription Packages?

There are tried and true best practices for subscription business models, but every once in a while, a company turns the model on its
There are tried and true best practices for subscription business models, but every once in a while, a company turns the model on its head. That's the case with IndiaProperty.com, a Web portal that sells listings for real estate properties in India. While most real estate listing sites turn a nice profit by selling listing space to sellers and construction companies, IndiaProperty has turned "advertisers" into "subscribers" by selling subscription packages for bulk listings. This is a…...

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