Any smart subscription site owner knows the need to diversify revenues -- and live events can perform double duty by providing strong branding and marketing opportunities while also generating revenue. But only if you can get the word out. Our HOW-TO: Program Events, from Market Research to Speaker Management is an in-depth discussion of how to target an audience, manage speakers, and program and brand an event. In this How-To, we focus on getting butts in seats through 3 marketing must-haves fo...