How Bunny Slippers Helped SimpleK12 Build a $4 Million B2B eLearning Site

This past April, SimpleK12's Director of Sales & Marketing, Lisa Greathouse, gave a killer presentation at our Subscription Summit on how this professional development site for teachers optimizes member engagement. We thought the information was so valuable, we wanted to re-publish it here, along with new information on the site's multi-channel marketing strategy for both individual and group subscription sales. We caught up with Greathouse and CEO Michael Werner to get the site's inside tips on using gamification and social media strategically (there's a YouTube loophole you don't want to miss out on!), as well as how Webinar non-attendees are the site's best leads!
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
You May Be Interested In:


"One of The Best Conferences I Have Ever Attended."

SUBSCRIPTION SHOW 2021 explores trends impacting your business and
transforming the subscription economy (whether we want them to or not!)
and prepares your subscription business to thrive.
Join Subscription Insider Nov. 1-3, In New York or via Live Stream
LEARN MORE