This past April, SimpleK12's Director of Sales & Marketing, Lisa Greathouse, gave a killer presentation at our Subscription Summit on how this professional development site for teachers optimizes member engagement. We thought the information was so valuable, we wanted to re-publish it here, along with new information on the site's multi-channel marketing strategy for both individual and group subscription sales. We caught up with Greathouse and CEO Michael Werner to get the site's inside tips on using gamification and social media strategically (there's a YouTube loophole you don't want to miss out on!), as well as how Webinar non-attendees are the site's best leads!
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