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July 16, 2013

The Pros and Cons of the New Ad-Based Video Paywall Idea

Business Strategy, News, Subscriber Acquisition /

Perhaps you’ve heard that the new, hot thing in paywalls is unlocking content after consumers view a Web-based video ad. But is this really a good idea? AdAge first reported on this new business model and the technology developed by Content Unlock to support it. A number of consumer magazines, including Maxim, Radar Online and Guitar World are already using it. In short, consumers can read content after watching a 15-30 second video ad. But this model is…

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Education Week Seeks Group Online Sales Account Executive

News /

Education Week, the most trusted voice in American K-12 education journalism for over 30 years, seeks a results-oriented Account Executive to drive revenue growth in our Group Online Subscription (GOS) product. Our GOS product serves an audience that includes Ivy-league universities, school districts, federal/state government agencies, service providers, and non-profit organizations.  It provides educators, administrators, students and lawmakers with pertinent information and insight on education issues and trends. If you’re a self-motivated, results-oriented, get-it-done sales professional with…

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