Case Study Lessons: Sell More Site Licenses with a Formal Word-of-Mouth Program
While everyone knows that word-of-mouth is the best marketing out there, very few subscription sites take advantage of such endorsements with a formal program. SimpleK12, however, is smarter than that. The B2B professional development and eLearning site has a formal Ambassador program that leverages its incredible enthusiastic audience of teachers to get them to advocate for the site with school administrators and sell more site licenses. Ambassadors get a digital Welcome Kit full of electronic “goodies”…
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