Take a deep dive into trial offers with this 30-minute video hosted by Insider Editor Minal Bopaiah. Discover how you can optimize your trial offer landing pages for different visitor traffic source, get people who abandoned your form to return, and optimize debit and prepaid card processing. You'll also learn how to create guarantees that work and how to get more trial-takers to sign up for annual v. monthly plans. Plus, lots of screenshots and creative samples to inspire you!
Confused about how to set up a trial offer? Or unsure whether you're "doing it right"? In this 40-minute video, Subscription Site Insider Editor Minal Bopaiah takes you through the best practices for trial offers, from technical and payment processing considerations to marketing and design tips to improve conversion rates. Plus, learn why you might be better off with a $1 trial than a free trial offer!
Do you want to get more traffic -- without much expense -- from search and social media? Online PR combined with SEO can be powerful, especially for niche content sites. Greg Jarboe, co-founder of SEO-PR, will explain exactly how online PR can drive traffic that converts to your membership service.
In this lively 60-minute Webinar (including a Q&A), ClutterDiet.com founder and professional spokesperson Lore Marrero discusses the five levels of expert visibility, how to gain more visibility, how to really work the media, and what to know before you hire a PR agency. This is a great video for anyone looking for more publicity for a membership or subscription site of any kind.
Looking to increase your revenues without increasing your marketing expenses? Watch this Webinar with Paul Lemberg to find out how cross-sales and upsales can do just that. You'll get an understanding of when to make the offer as well as some real-world examples of products and services.
Want more visitors to accept your membership or subscription offer? Check out the lessons learned from our site critiques - all 16 lessons are applicable to your site. Plus, we've included "heatmaps" of the eight, real-life B2B and consumer subscription sites. It's fascinating to see what design elements catch attention … and which don't.
See creative samples and results data from seven A/B tests conducted by subscription and membership Web sites including a B2B publisher, a virtual world, an investment advisory newsletter, a personal nutrition site, and an online club for military vets. The average test increased response rates by 25%. You'll see what worked, and what did not. Also includes basic testing guidelines and names of low-cost testing tools.