Discover a new online marketing technique that can help you sell more subscriptions and increase engagement! Erik Matlick, CEO of Madison Logic, explains how behavioral targeting can augment your email marketing program, making you a true multi-touch, multi-channel marketer. Plus, learn how one behavioral targeting campaign led to a 30% lift in Webinar attendance!
Behavioral Targeting for Subscription Sales Read More »
While behavioral targeting, also known as behavioral advertising, is mostly being employed by eCommerce sites, is also a useful traffic driver and engagement tool for subscription and paid content sites. For example, Consumer Reports uses behavioral advertising to advertise it’s website (and get online subscription sales) on other content sites, such as the Christian Science Monitor. But behavioral ads aren’t just for B2C sites. During this week’s Members-Only Webinar on Subscription Site Insider, Erik Matlick, CEO of…
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