Case Study Lessons: Euromoney Institutional Investor Uses Copyright Abuse to Upsell Group Subscriptions
When selling multi-seat site licenses, many subscription sites can be stringent at blocking dual logins and other indicators that subscribers are violating terms of service. But Euromoney Institutional Investor took a unique approach in dealing with this type of copyright abuse. On a quarterly basis, Euromoney sends all its site license subscribers a notice about “copyright abuse.” The site also monitors dual logins and above average usage. If it looks like group subscribers are violating the terms of…
