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June 13, 2013

Behavioral Targeting Regulations

Business Operations, On-Demand Webinars, Regulation and Compliance, Subscriber Acquisition, Subscriber Only /

If you’re using behavioral targeting or interest-based advertising, you’ll need to follow the self-regulatory principles put forth by the Digital Advertising Alliance. In this on-demand video, Genie Barton (VP and Director of the Online Interest-Based Advertising Accountability Program of the Council of Better Business Bureaus) presents a clear and concise explanation of how you can be in compliance — from including the right language and opt-out procedures to why transparency helps marketers in the long run.

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Using Behavioral Ads? You Need to Follow These 2 Critical Regulations

News, Subscriber Acquisition, Technology /

Behavioral targeting (aka behavioral advertising) can be a great way to sell subscriptions or increase member engagement. But if you’re using behavioral advertising, then you’re required to follow the self-regulatory principles agreed upon by a consortium of marketers associations. These guidelines are meant to help online businesses using behavioral targeting to regulate themselves so that the government doesn’t have to. By avoiding government regulation, online businesses are able to evolve and innovate more quickly in their…

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