Using Behavioral Ads? You Need to Follow These 2 Critical Regulations
Behavioral targeting (aka behavioral advertising) can be a great way to sell subscriptions or increase member engagement. But if you’re using behavioral advertising, then you’re required to follow the self-regulatory principles agreed upon by a consortium of marketers associations. These guidelines are meant to help online businesses using behavioral targeting to regulate themselves so that the government doesn’t have to. By avoiding government regulation, online businesses are able to evolve and innovate more quickly in their…
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