August 15, 2013

Social media, while ubiquitously written about, is actually not that great for conversions for subscription and paid content sites, according to 128 subscription site executives surveyed for our 2013 Online Subscription Benchmark Report. In fact, social media ranked 7th out of 15 possible acquisition sources, below email marketing, search and direct traffic, and even online ads. But social media can be effective for building audiences and re-targeting, especially for B2C sites. In my Tuesday Webinar for Subscription…