Behavioral advertising is all the rage. But there are a number of self-regulatory principles put forth by the Digital Advertising Alliance that everyone engaged in online behavioral advertising should follow. In this 40-minute video, Genie Barton, VP and Director of the Online Interest-Based Advertising Accountability Program of the Council of Better Business Bureaus -- the organization charged with enforcing the seven self-regulatory principles -- will take you through exactly how you can be in...
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