Behavioral Targeting Regulations

If you’re using behavioral targeting or interest-based advertising, you’ll need to follow the self-regulatory principles put forth by the Digital Advertising Alliance. In this

Behavioral advertising is all the rage. But there are a number of self-regulatory principles put forth by the Digital Advertising Alliance that everyone engaged in online behavioral advertising should follow.

In this 40-minute video, Genie Barton, VP and Director of the Online Interest-Based Advertising Accountability Program of the Council of Better Business Bureaus — the organization charged with enforcing the seven self-regulatory principles — will take you through exactly how you can be in compliance. For example::

Why you need to include the Advertising Option icon on all your behaviorally-targeted ads
Why this icon needs to link to an opt-out page
What language you need to have on your site it you’re allowing third parties to collect visitor data
Other principles and regulations you need to be aware of so that marketers can continue to use this technology

Plus, Barton created some highly informative slides, so you’ll want to download those as well!

Click here to download the PowerPoint slides