If you're using behavioral targeting or interest-based advertising, you'll need to follow the self-regulatory principles put forth by the Digital Advertising Alliance. In this on-demand video, Genie Barton (VP and Director of the Online Interest-Based Advertising Accountability Program of the Council of Better Business Bureaus) presents a clear and concise explanation of how you can be in compliance -- from including the right language and opt-out procedures to why transparency helps marketers in the long run....
Hello There!
This premium content is exclusively reserved for Subscription Insider members.
Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.
