April 18, 2013

Did you know that 76% of subscription sites are leaving money on the table on their conversion pages? That’s because, according to data from the 2013 Online Subscription Benchmark Report, the vast majority of paid content sites have poor call-to-action buttons. A good call-to-action button has three main defining features: Compelling copy that conveys an immediate benefit to subscribers. Contrasting color (i.e., not your brand colors. The button color should be eye-catching, but of the same value and…