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With subscription news headlines covering everything from SaaS and subscription boxes to streaming video and solar gardens, 2016 was an interesting year for the subscription
Marketing Automation and lead generation continues to be a key challenge for subscription marketers. Kevin Novak, Subscription Insider Guide to Leveraging Technology, walks through a
Finding internal company datasets isnt easy, but as the concept of turning internal data into dollars gets more visibility, companies will start to actively look
Having a well-drafted social media policy can protect your company from employees who post inappropriate or unlawful content on social media. But watch out —
The Subscription Economy Index (SEI) by Zuora grabbed headlines by demonstrating subscription industry revenue is growing four times faster than the S&P 500. While this
When a company builds its business model based on specific data knowledge of companies and markets, it’s critical for their business model to successfully walk
This year was a year of innovation for newspaper and magazine publishers as they try to successfully bridge the divide between declining print sales and
The U.S. Copyright Office has announced a new electronic filing system for registering websites, apps, and other online platforms for safe harbor protection from copyright
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
Publishers with advertising lines-of-revenue (along with subscriptions) need to grow and mature the data they are collecting to meet not only their advertisers needs, but
