New Study Shows Retention Equals Half of Subscription Revenue Growth
The Subscription Economy Index (SEI) by Zuora grabbed headlines by demonstrating subscription industry revenue is growing four times faster than the S&P 500. While this illustrates what we already knew within the subscription industry, there are a lot more revelations within the SEI report. Most notable is where the revenue growth is coming from. Robert Skrob, Subscription Insider Guide to Member Retention explains.
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