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December 20, 2016

Vanity Fair Adds 13,000 New Subscribers After Angry Donald Trump Tweet

Leave a Comment / Auto-renew Subscription, Consumer Media and Publishing, Consumer Services, Magazines, News, Revenue and Sales, Subscriber Acquisition /

President-Elect Donald Trump’s attacks against specific media organizations seem to be having the opposite of his intended effect. Rather than proving they are as unpopular as Trump claims, magazines like Vanity Fair are seeing big increases in new subscribers. In fact, within 24 hours of a Donald Trump (@realDonaldTrump) tweet that Vanity Fair magazine was ‘way down, big trouble, dead!’ the magazine added 13,000 new subscribers, the highest number of subscriptions sold in a single day at publisher Conde Nast, reports Poynter.

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How to Generate High-Quality Leads Using Lead Scoring

Leave a Comment / Best Practice and How To, Business Services, Consumer Services, Subscriber Acquisition, Subscriber Only, Technology /

Marketing Automation and lead generation continues to be a key challenge for subscription marketers. Kevin Novak, Subscription Insider Guide to Leveraging Technology, walks through a primer (and 30-page PDF slide how-to deck) on how to generate high-quality leads using lead scoring using marketing automation, behavioral and interaction data to move the lead from awareness to decision quickly and effectively.

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