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November 21, 2016

5 Dilemmas Facing Ad-Driven Publishers

Business Strategy, Controlled Circulation, Free Subscription, News, Revenue and Sales, Subscriber Acquisition, Subscriber Only /

Publishers with advertising lines-of-revenue (along with subscriptions) need to grow and mature the data they are collecting to meet not only their advertisers needs, but also their own. Kevin Novak, Subscription Insider Guide to Leveraging Technology, walks through the five dilemmas facing publishers that they need to understand and navigate to be successful in a world of real-time data fueling the branding and customer acquisition campaigns of their advertisers.

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Keurig Launches Monthly Coffee Subscriptions for Holiday Gift Giving

Auto-renew Subscription, Business Strategy, Consumer Services, Industry Announcements, News, Product Development, Revenue and Sales, Subscription Boxes /

Last week Keurig Green Mountain, maker of the popular Keurig coffee maker, announced the debut of a monthly coffee subscriptions, just in time for the holiday season. Under the new program, subscribers can get a regular shipment of their favorite K-Cups delivered right to their door, including favorite brands like Green Mountain Coffee, The Original Donut Shop, Starbucks and Dunkin Donuts, or they can choose an assortment of K-Cups based on their personal roast and flavor preferences.

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