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Marc Roth

Marc Roth advises clients on legal issues involving advertising, marketing, promotions and privacy. He is a former Federal Trade Commission attorney and served as Chief Marketing Compliance Counsel for a Time Warner subsidiary. Marc regularly assists clients understand and navigate federal and state laws governing advertising and marketing, such as the FTC Act and state UDAAP laws. He advises on claim substantiation, warranties, subscription marketing, credit card processing rules, free trials, pricing claims, sweepstakes and contests, and coupon, gift card and rebate programs. He also advises brands and agencies on legal concerns and risks in developing advertisements, promotions and activations for cannabis and CBD companies. He is a frequent speaker and author on marketing, privacy and technology law. He is recognized by Chambers and Best Lawyers US as a leading lawyer in national advertising and transactional law.

Marc Roth
Gavel with law books displayed in the background

New Year Auto Renewal Legislative Update

Auto-renew Subscription, Regulation and Compliance, Start Here, Subscriber Only /

  HELLO! This premium article is exclusively reserved for Subscription Insider PRO members. Want access to premium member-only content like this article? Plus, conference discounts and other benefits? We deliver the information you need, for improved decision-making, skills, and subscription business profitability. Check out these membership options!                 […]

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Gavel with law books displayed in the background

Legal Insider: Post Summer Auto Renewal Reminders

Assocations, Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Freemium, Invoiced Subscription, Learning and Training, Magazines, Memberships, Micropayments, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Marc Roth of Cobalt Law shares auto renewal reminders from Mastercard, Colorado, Delaware and Idaho.

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Judicial Gavel and Scales of Justice and Law for FTC Ruling on Subscription and Recurring Revenue Companies

New Tennessee Auto Renewal Law

Assocations, Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Freemium, Invoiced Subscription, Learning and Training, Magazines, Memberships, Metered Subscription, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Marc Roth of Cobalt Law shares a new auto renewal law in Tennessee that goes into effect Jan. 1, 2023.

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Judge's gavel on desk in front of law books

Mastercard and State Law Updates

Assocations, Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Freemium, Invoiced Subscription, Learning and Training, Magazines, Memberships, Metered Subscription, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

In our latest Legal Insider column, Marc Roth of Cobalt Law provides an update on Mastercard and two state laws.

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Payment Credit Card with Mastercard logo

Legal Insider: Q&A on Mastercard’s New Requirements for Merchants

Assocations, Auto-renew Subscription, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Freemium, Invoiced Subscription, Learning and Training, Magazines, Memberships, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Attorney Marc Roth of Cobalt Law breaks down the new Mastercard notification rules. Here’s what you need to know.

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