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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Apple Launches Advanced Commerce API: A Boost for Subscription Models

Business Strategy, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, Learning and Training, News, SaaS and Cloud Services, Subscription Apps /

The new API empowers developers with more flexibility in managing large content catalogs, creator-driven experiences, and subscription-based add-ons within apps.

Apple Launches Advanced Commerce API: A Boost for Subscription Models Read More »

Does It Matter Where Your Customers Cancel? What Subscription Companies Need to Know

Assocations, Business Media and Publishing, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Customer Service, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, SaaS and Cloud Services, Start Here, Subscriber Only, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Gaming /

Discover where your customers cancel subscriptions and learn actionable strategies to reduce churn, improve retention, and strengthen customer relationships.

Does It Matter Where Your Customers Cancel? What Subscription Companies Need to Know Read More »

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