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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

The Real Value in Healthcare Subscriptions Isn’t the Medication — It’s the System Around It

Assocations, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Magazines, Memberships, Start Here, Subscriber Only /

The GLP-1 boom offers a real-time lesson in subscription strategy: access may attract customers, but systems built around outcomes create retention.

The Real Value in Healthcare Subscriptions Isn’t the Medication — It’s the System Around It Read More »

Monetization Is Being Rebuilt: Why Zuora’s Catalog Signals a Much Larger Shift Every Subscription Executive Must Prepare For

Assocations, Business Media and Publishing, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming, Technology /

Why Zuora’s announcement is more than a product update — and what it reveals about the industry-wide shift toward unified, AI-ready monetization architectures.

Monetization Is Being Rebuilt: Why Zuora’s Catalog Signals a Much Larger Shift Every Subscription Executive Must Prepare For Read More »

Zuora Unveils AI-Ready Monetization Catalog, Introducing a Unified Architecture for Dynamic Pricing and Offer Design

Industry Announcements, News, SaaS and Cloud Services, Technology /

The new catalog becomes a single source of truth for pricing, packaging, usage, and entitlements—marking one of Zuora’s most significant architectural shifts in years.

Zuora Unveils AI-Ready Monetization Catalog, Introducing a Unified Architecture for Dynamic Pricing and Offer Design Read More »

New York Moves to Ban “Feature-on-Demand” Car Subscription Fees as Automakers Face Growing Pushback

Auto-renew Subscription, Business Strategy, Consumer Services, Data and IoT, Direct-to-Consumer, News, Regulation and Compliance /

Proposed state legislation would outlaw charging drivers monthly for built-in features like heated seats — a signal that regulators and consumers are drawing the line on how far recurring-revenue models can go.

New York Moves to Ban “Feature-on-Demand” Car Subscription Fees as Automakers Face Growing Pushback Read More »

Prime Video Claims 315 Million Monthly Ad-Supported Viewers, Surpassing Netflix in Global Ad Reach

Business Model, Business Strategy, Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, News, Revenue and Sales /

With rising costs and slowing subscription growth, streaming platforms are making ad tiers the default—not the discount.

Prime Video Claims 315 Million Monthly Ad-Supported Viewers, Surpassing Netflix in Global Ad Reach Read More »

Avoid the Compliance Trap: A Continuity, Auto-Renew & Negative Option Primer for Subscription Leaders

Assocations, Auto-renew Subscription, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

State enforcement is accelerating. Here’s how to prepare your flows before involving legal counsel and avoid costly rework.

Avoid the Compliance Trap: A Continuity, Auto-Renew & Negative Option Primer for Subscription Leaders Read More »