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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton
Man watching sports on streaming TV points remote

ESPN Unlimited and FOX One Surpass 4 Million Sign-Ups as Sports Supercharges Streaming Growth

Business Strategy, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, News, Revenue and Sales, Subscription Business Marketing /

New Antenna data shows strong early adoption for ESPN and FOX’s direct-to-consumer sports services and insights into how sports content drives acquisition and retention across streaming platforms.

ESPN Unlimited and FOX One Surpass 4 Million Sign-Ups as Sports Supercharges Streaming Growth Read More »

AMC Networks Launches “All Reality,” a $4.99/Month Reality-Only Streaming Service on Prime Video Channels

Auto-renew Subscription, Business Strategy, Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News /

The network expands its targeted-streaming strategy with a niche SVOD built on 2,500+ hours of unscripted content and a revival of Bridezillas.

AMC Networks Launches “All Reality,” a $4.99/Month Reality-Only Streaming Service on Prime Video Channels Read More »

The Real Value in Healthcare Subscriptions Isn’t the Medication — It’s the System Around It

Assocations, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Magazines, Memberships, Start Here, Subscriber Only /

The GLP-1 boom offers a real-time lesson in subscription strategy: access may attract customers, but systems built around outcomes create retention.

The Real Value in Healthcare Subscriptions Isn’t the Medication — It’s the System Around It Read More »

Monetization Is Being Rebuilt: Why Zuora’s Catalog Signals a Much Larger Shift Every Subscription Executive Must Prepare For

Assocations, Business Media and Publishing, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming, Technology /

Why Zuora’s announcement is more than a product update — and what it reveals about the industry-wide shift toward unified, AI-ready monetization architectures.

Monetization Is Being Rebuilt: Why Zuora’s Catalog Signals a Much Larger Shift Every Subscription Executive Must Prepare For Read More »

Zuora Unveils AI-Ready Monetization Catalog, Introducing a Unified Architecture for Dynamic Pricing and Offer Design

Industry Announcements, News, SaaS and Cloud Services, Technology /

The new catalog becomes a single source of truth for pricing, packaging, usage, and entitlements—marking one of Zuora’s most significant architectural shifts in years.

Zuora Unveils AI-Ready Monetization Catalog, Introducing a Unified Architecture for Dynamic Pricing and Offer Design Read More »