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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

2025 Readiness: Expert Strategies to Thrive in the Subscription Economy

Assocations, Best Practice and How To, Business Media and Publishing, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

How can your subscription business thrive in 2025? Explore expert insights on retention, operational efficiency, and overcoming regulatory challenges.

2025 Readiness: Expert Strategies to Thrive in the Subscription Economy Read More »

Rent the Runway Reports Q3 2024 Results: Returns to Subscriber Growth, Progresses Towards Free Cash Flow Breakeven

Business Strategy, Consumer Services, Industry Announcements, News, Subscription Boxes /

Improved Revenue Growth Driven by Reserve Success and New Offerings; Subscription Business Rebounds Amid Optimized Marketing and Operational Strategies

Rent the Runway Reports Q3 2024 Results: Returns to Subscriber Growth, Progresses Towards Free Cash Flow Breakeven Read More »

Chick-fil-A Disrupts Streaming Entertainment with Free Family-Focused App  

Business Strategy, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News /

Chick-fil-A enters the entertainment space with Chick-fil-A Play, a free app offering original shows, podcasts, games, and more. The app highlights a growing trend of consumer brands disrupting the streaming market, creating new challenges for subscription-based platforms.  

Chick-fil-A Disrupts Streaming Entertainment with Free Family-Focused App   Read More »

WW International’s Q3 2024 Results: Clinical Growth Offsets Subscriber Losses, Operating Challenges Persist

Consumer Services, Direct-to-Consumer, Industry Announcements, Memberships, News, Revenue and Sales /

WeightWatchers sees a 71.5% increase in clinical subscribers, but total subscriptions fall 8.8% year-over-year, as the company navigates industry disruption and profitability hurdles.

WW International’s Q3 2024 Results: Clinical Growth Offsets Subscriber Losses, Operating Challenges Persist Read More »

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