Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Chegg to Pay $7.5 Million to Settle FTC Allegations of Unlawful Cancellation Practices

FTC invokes ROSCA to force ed-tech firm to overhaul subscription cancellations, signaling heightened enforcement across recurring revenue models.

Chegg to Pay $7.5 Million to Settle FTC Allegations of Unlawful Cancellation Practices Read More »

Chewy Q2 2025: Autoship Locks In 83% of Sales as Membership Push Gains Traction

Recurring orders surged nearly 15% year-over-year, underscoring Chewy’s reliance on subscription revenue while signaling the company’s shift toward a broader membership model.

Chewy Q2 2025: Autoship Locks In 83% of Sales as Membership Push Gains Traction Read More »

Michigan Lawmakers Push ‘Click-to-Cancel’ Bill, Raising Stakes for Subscription Compliance

Proposed legislation would align the state with federal efforts to make cancellation as simple as sign-up — underscoring growing legal risks for subscription businesses.

Michigan Lawmakers Push ‘Click-to-Cancel’ Bill, Raising Stakes for Subscription Compliance Read More »

Walmart retailer delivery application on smartphone holding by hand with blurry background.

Flexibility vs. Exclusivity: Walmart and Costco Show Diverging Membership Strategies

Walmart adds flexibility and perceived value with Paramount+ or Peacock access, while Costco leans on exclusivity and enforcement to drive tier upgrades.

Flexibility vs. Exclusivity: Walmart and Costco Show Diverging Membership Strategies Read More »

Adobe Raises FY25 Guidance as Digital Media ARR Tops $18.5 Billion

AI-driven features fuel double-digit recurring revenue growth, reinforcing Adobe’s role as a marquee subscription business and a benchmark for SaaS peers.

Adobe Raises FY25 Guidance as Digital Media ARR Tops $18.5 Billion Read More »