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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

New York Moves to Ban “Feature-on-Demand” Car Subscription Fees as Automakers Face Growing Pushback

Auto-renew Subscription, Business Strategy, Consumer Services, Data and IoT, Direct-to-Consumer, News, Regulation and Compliance /

Proposed state legislation would outlaw charging drivers monthly for built-in features like heated seats — a signal that regulators and consumers are drawing the line on how far recurring-revenue models can go.

New York Moves to Ban “Feature-on-Demand” Car Subscription Fees as Automakers Face Growing Pushback Read More »

Prime Video Claims 315 Million Monthly Ad-Supported Viewers, Surpassing Netflix in Global Ad Reach

Business Model, Business Strategy, Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, News, Revenue and Sales /

With rising costs and slowing subscription growth, streaming platforms are making ad tiers the default—not the discount.

Prime Video Claims 315 Million Monthly Ad-Supported Viewers, Surpassing Netflix in Global Ad Reach Read More »

Avoid the Compliance Trap: A Continuity, Auto-Renew & Negative Option Primer for Subscription Leaders

Assocations, Auto-renew Subscription, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

State enforcement is accelerating. Here’s how to prepare your flows before involving legal counsel and avoid costly rework.

Avoid the Compliance Trap: A Continuity, Auto-Renew & Negative Option Primer for Subscription Leaders Read More »

Pennsylvania Attorney General Secures $750K Settlement With American Mint Over Negative Option Subscription Practices

Assocations, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, News, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Gaming /

Case reflects an ongoing trend of state-level enforcement of subscription and automatic renewal compliance, independent of the FTC.

Pennsylvania Attorney General Secures $750K Settlement With American Mint Over Negative Option Subscription Practices Read More »

The Pricing Power Playbook: How Tiering and Bundling Protect Retention When Prices Rise

Assocations, Best Practice and How To, Business Media and Publishing, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Pricing, SaaS and Cloud Services, Start Here, Subscriber Acquisition, Subscriber Only, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Business Marketing, Subscription Gaming /

Turn pricing discussions from risky revenue grabs into strategic retention levers. A retention-first pricing framework using tiering, bundling and value sequencing.

The Pricing Power Playbook: How Tiering and Bundling Protect Retention When Prices Rise Read More »

The Hidden Cost of Fragmentation: Why Subscription Operations Are Breaking Under Their Own Weight

Business Operations, Payment Processing, Product Development, Subscriber Only, Subscription Business Marketing, Technology /

Disconnected systems and siloed teams are quietly draining millions from recurring-revenue businesses. Here’s how leading operators are restoring visibility, control, and growth.

The Hidden Cost of Fragmentation: Why Subscription Operations Are Breaking Under Their Own Weight Read More »