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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

How to Harness SMS for Lasting Subscriber Retention

Auto-renew Subscription, Best Practice and How To, Invoiced Subscription, On-Demand Webinars, Product Development, Start Here, Subscriber Only, Subscriber Retention, Technology /

Elevate your subscriber retention with SMS messaging. This on-demand workshop will help you learn the art of utilizing SMS messaging with AI to dramatically grow subscriber engagement and retention. 

How to Harness SMS for Lasting Subscriber Retention Read More »

Washington DC USA - July 3 2017: Federal Trade Commission seal sign and logo in downtown

FTC Faces Industry Pushback in Negative Option “Click to Cancel” Rule-Making Hearing

Assocations, Auto-renew Subscription, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Coverage of the FTC’s latest hearing on proposed amendments to negative option billing rules, featuring industry pushback and debates over consumer protection and business impacts.

FTC Faces Industry Pushback in Negative Option “Click to Cancel” Rule-Making Hearing Read More »

Microsoft Launches Subscription-Based Copilot Pro, Bringing AI Accessibility for Users and Businesses

Direct-to-Consumer, Industry Announcements, News, SaaS and Cloud Services, Subscription Apps /

Microsoft unveils Copilot Pro: a subscription-based AI service enhancing productivity and creativity for individuals and businesses. Learn about its advanced features, integration with Microsoft 365, and impact on the AI industry.

Microsoft Launches Subscription-Based Copilot Pro, Bringing AI Accessibility for Users and Businesses Read More »

Navigating the Complexities of Negative Option Billing: A Guide for Subscription Businesses

Assocations, Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Invoiced Subscription, Learning and Training, Magazines, Memberships, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Master Negative Option billing with our expert guide. Discover the history, regulations, and FTC updates critical for subscription businesses to ensure compliance.

Navigating the Complexities of Negative Option Billing: A Guide for Subscription Businesses Read More »

Five On Friday: Exploring Platform Decay, Streaming Dynamics, Healthcare Shifts, and Regulatory Battles

Business Strategy, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, News, Subscription Apps /

In this week’s Five On Friday, we delve into a series of thought-provoking articles that shed light on the shifting landscapes of digital platforms, streaming services, healthcare, and regulatory frameworks.

Five On Friday: Exploring Platform Decay, Streaming Dynamics, Healthcare Shifts, and Regulatory Battles Read More »

Merging Giants: EchoStar and DISH Network Combine Forces for Enhanced Connectivity

Business Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, News, SaaS and Cloud Services /

EchoStar and DISH Network have completed their merger of complementary portfolios to establish a connectivity market leader poised for revenue growth in an increasingly wireless world.

Merging Giants: EchoStar and DISH Network Combine Forces for Enhanced Connectivity Read More »

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