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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Google Rebrands Bard to Gemini and Launches Advanced AI Subscription

Business Operations, Business Services, Business Strategy, Consumer Services, Data and IoT, Direct-to-Consumer, Industry Announcements, Learning and Training, News, SaaS and Cloud Services, Subscription Apps, Technology /

Google’s new subscription, Gemini Advanced, offers additional advanced features of its Ultra 1.0 AI technology, positioning itself against competitors like OpenAI and Microsoft.

Google Rebrands Bard to Gemini and Launches Advanced AI Subscription Read More »

New york, USA - January 24, 2019: Google one icon on smartphone screen close up view

Google One Surpasses 100 Million Subscribers Amid Alphabet’s Revenue Growth

Business Model, Business Services, Business Strategy, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News, SaaS and Cloud Services, Subscription Apps /

Alphabet reports robust growth with Google One surpassing 100 million subscribers and Google Cloud turning a profit, amidst advertising challenges and workforce adjustments.

Google One Surpasses 100 Million Subscribers Amid Alphabet’s Revenue Growth Read More »

Venice, Italy - October 12, 2019: Sign Of Disney Store. Disney I

Disney’s Strategic Shift Amidst 1.3 Million Subscriber Dip: Expands into Gaming

Business Operations, Business Strategy, Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News, Subscription Apps, Subscription Gaming /

Amidst a loss of 1.3 million Disney+ subscribers, Disney partners with Epic Games, signaling a bold venture into the gaming industry.

Disney’s Strategic Shift Amidst 1.3 Million Subscriber Dip: Expands into Gaming Read More »

Man watching sports on streaming TV points remote

ESPN, Fox, and Warner Bros. Discovery to Launch Groundbreaking Sports Streaming Subscription Service This Fall

Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News /

ESPN, Fox, and Warner Bros. Discovery have announced a sports streaming subscription combining over 15 major sports networks to provide unprecedented live sports content access.

ESPN, Fox, and Warner Bros. Discovery to Launch Groundbreaking Sports Streaming Subscription Service This Fall Read More »

Red 5 Bingo number on top of a pile of gray numbers

Five on Friday: Insights Shaping the Digital and Streaming Landscapes in 2024

Assocations, Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Model, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, News, Newsletters, Research, Research and Benchmarks, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Gaming /

This week in Five on Friday, we explore transformative shifts in digital publishing, marketing strategies, and the streaming industry, shaping the future of content consumption and creation.

Five on Friday: Insights Shaping the Digital and Streaming Landscapes in 2024 Read More »

Smartphone with the Google technology company logo on the screen in a clenched hand on the background of Google logos

Google’s Subscription Services Emerge as a $15 Billion Powerhouse Amid Advertising Uncertainty

Auto-renew Subscription, Business Services, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Industry Announcements, News /

Alphabet Inc., the parent company of Google and YouTube, has delivered a much-needed shift in its revenue generation model in its earnings announcement.

Google’s Subscription Services Emerge as a $15 Billion Powerhouse Amid Advertising Uncertainty Read More »

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