Kathleen Greenler Sexton

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a digital media company that delivers intelligence on how to build, market and sell subscription-based products and services.(www.subscriptioninsider.com) She is a recognized expert in digital subscription business models, market strategy, brand development, and digital information products. Prior to Subscription Insider, Kathy led the SIIA Content Division as its VP & General Manager growing membership and revenue while helping media, publishing and information companies navigate the dramatic changes in content creation, business models, and technology. Kathy played key executive roles in the successful sale of Individual.com, NewsAlert/ Inlumen, and HighBeam Research. She launched and led the growth of leading digital brands including AltaVista, Individual.com, and HighBeam Research. She also executed turn-around and new-to-market solutions for SIIA, ZoomInfo, Business & Legal Resources, Inlumen, and OrderMotion. Kathy is a frequent speaker at industry conferences on the Subscription Economy. She lives in the greater-Boston area with her husband and son is an avid skier and Boston sports fan.

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Chip Cards: Don’t Let a Good Thing Crush Your Bottom-line

In 2013 and 2014, more than 30% of all credit cards in the US were reissued due to fraud and major merchant customer databases being compromised (e.g. Target, Home Depot, Anthem and others). As a Card-Not-Present (CNP) merchant, we are sure you have been working hard to mitigate churn in your customers due to this. It’s a big issue! Think updating 30% of your cards on file is a challenge? Think again, the biggest disruption is right here, right now. In this on-demand webinar, Paul Larsen, Founder and Managing Partner of PLC and our INSIDER Guide to Payment Processing, discusses why the Chip Credit Cards will completely upend your Card-not-presence business – and how your business needs to prepare for these changes.

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Top Tactics for Selling Subscription Data Products

Databases (and directories) are a special challenge from a subscription standpoint. If you are selling (or considering selling) a subscription to a database or directory, listen and learn from Russell Perkins, noted expert on monetizing data, will outline the top tactics for selling subscription data products.

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Email Marketing for Subscriptions: Benchmarks and Best Practices

Did you know email marketing is the #1 acquisition tactic for subscription and membership sites? Is your subscription business using the latest email marketing tactics and achieving best-of-breed results compared to your peers? Learn from Minal Bopaiah in this 25-minute on-demand webinar as she walks through lessons learned from our Email Marketing Benchmark Report for Subscription Sites. Minal will explain why email is still a digital publication’s best friend and how to optimize campaigns and lists for maximum effect.

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4 Web Analytics Tools to Drive Growth for Your Subscription Business

Over the past few years there has been an explosion in not only the number of analytical tools, but the power of each of them. Tools that used to be unique now compete against newer tools and services. Tools that used to be able to command a premium price no longer can due to the many free options available. Here are a few of the web site analysis tools you should consider for your business.

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Authority Media Network Acquires Subscription Site Insider

We are pleased to announce that Subscription Content and our sister publication, Subscription Site Insider have been acquired. Here is the full text of today’s announcement: Authority Media Network, LLC Acquires Subscription Site Insider from InfoCommerce Group, Inc. Information Industry Veteran, Kathy Greenler Sexton, Named CEO & Publisher Boston, MA –October 1, 2014:   Authority Media Network, LLC, a newly formed media company focused on building a network of trusted business-to-business information and training resources, announced today that it…

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