Every subscription business needs to manage trials, refunds, credits, making mid-term subscription changes, and more in their business. This is all part of what is known as Subscriber Management – the process of managing your subscribers and ensuring their experience with your business is good. Subscriber Management, unlike subscription billing, cannot always be scheduled, so it’s critical to have the right tools to easily and effectively manage, track and report on subscriber requests as you manage them from the initial trial start through cancellation.