Subscriber Retention

It’s no secret that the most important thing you can do as a subscription merchant running your subscription, membership or recurring revenue business is keeping your paying customers happy and coming back for more – keep them renewing, that is!

That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.

Here are some of our most popular & evergreen content focused on Subscriber Retention:

• How to Measure Retention Rate: Excel Workbook and Guide
• The Subscription Churn Primer: How to Maintain a Healthy Renewal Rate
• How to Secure Budget for Subscriber Retention Initiatives
• 30 Retention Tips and Tricks to Plug Subscriber Leakage
• Re-engagement Redux: Why Lapsed Subscribers Make the Best Prospects, and How to Bring Them Back
• Customer Retention 2020: 5 Trends That Will Change Your Subscription Business
• How to Reduce Subscriber Churn in 14 Days

Interested in on-demand training? Check out:

• Subscription Fundamentals: RETENTION, with Robert Skrob. Learn the essentials and tactics of retention, including how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
• Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
• Subscription Show 2020 On-Demand with an entire track focused on subscriber retention and 77 sessions dedicated to the latest subscription economy trends and intel.

Check out all of our Subscriber Retention information below – both news and subscriber-only – organized by date: