Product Development
The subscription products we develop and build are our reason for being. We build them to offer subscribers and members something they need or want, that we love to provide. But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.
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After Andrew Warner sold his start-up in his twenties for millions, he found that he enjoyed educating other budding entrepreneurs about how to succeed. After
This past April, SimpleK12’s Director of Sales & Marketing, Lisa Greathouse, gave a killer presentation at our Subscription Summit on how this professional development site
Generally speaking, consumer publications have been the least likely to make print content available for free online, and their resistance may be paying off. The
If you’re worried that an email blast to your list on behalf of a third party will increase unsubscribes, then here’s an original solution.
Table of Contents have been shown to improve performance and engagement with newsletters, so paidContent was smart to include a list of headlines at the
Streaming video professional development is all the rage, and Vet Visuals International has been able to capitalize on it on a global level, earning million-dollar
Many publishers miscalculate the importance of Digital Rights Management (DRM), choosing to either overprotect their content or avoid protection all together. In this How-To, we
How does a membership organization survive in the era of social media, when the community aspects of association are so easy to replicate for free?
In 2010, Popular Science was one of the first consumer magazines to launch an iPad edition and has made more than $1.5 million from it
Insider Editor Minal Bopaiah was recently a guest speaker on a Webinar for the Specialized Information Publishers Association (SIPA), titled “Profitable Subscription Websites: How to
