‘The Week’ Grows Digital Subscriptions from 21% to 40% of Total Subscribers in One Year
Unlike newspapers, consumer magazines have been hesitant to make their content available online. The Week is no exception, using both its US website and UK site to publish free, daily news updates, not the curated, summarized and analytical briefs available in its print edition. But in 2011, The Week began creating tablet and mobile apps that replicated its print content, and were only available after single-copy or subscription purchase. It then leveraged its print subscriber list…
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